Pakistan’s jewellery scene is going through something special right now. Walk into any market in Karachi, Lahore, or Islamabad, and you’ll see the old meeting the new in the most beautiful way. From intricate Mughal-inspired pieces to sleek modern designs, the country has become home to some incredible jewellery brands that deserve your attention.
Understanding Pakistan’s Jewellery Market
The jewellery market in Pakistan isn’t just about gold anymore. Yes, gold jewellery remains a significant investment and status symbol, but there’s been a massive shift. More women are discovering that artificial jewellery brands in Pakistan offer stunning alternatives that look just as gorgeous without the heavy price tag.
This shift makes sense. Quality artificial jewellery gives you the flexibility to match different outfits, experiment with bold styles, and build a diverse collection. You’re not locked into one expensive piece that you’re afraid to wear daily.
Top Gold Jewellery Brands in Pakistan
ARY Jewellers
ARY Jewellers has built its reputation on purity. They’re known for offering 18, 20, and 22 karat gold pieces, which is harder to find than you might think. What sets them apart is their commitment to both traditional and contemporary designs. Their gold collection spans from classic wedding sets to modern minimalist pieces.
Their online presence makes shopping convenient, and they’ve worked hard to become the first trusted brand selling gold online in Pakistan. Prices are based on actual gold value, which means you’re getting fair pricing without inflated making charges.
Hanif Jewellers
Founded in Lahore back in 1978, Hanif Jewellers represents luxury jewellery at its finest. Their craftsmanship is exceptional, offering everything from classic gold pieces to stunning gemstones and diamonds. With stores across Pakistan and one in Dubai’s Gold Souk, they’ve expanded while maintaining quality.
Their high-end collections cater to those looking for statement pieces and bridal sets that become family heirlooms. If you want jewellery that makes an impact, Hanif should be on your list.
Afzal Jewellers
Based in Lahore, Afzal Jewellers is recognized for its patented designs and signature pieces. Each item reflects meticulous attention to detail, from diamond jewellery to gold creations. Their traditionally inspired Pakistani jewellery designs showcase the rich cultural heritage while maintaining modern appeal.
Best Artificial Jewellery Brands in Pakistan
Zuha Jewellery
Zuha Jewellery has carved out a special place in Pakistan’s jewellery market by focusing on 925 sterling silver with premium gold plating. Based in Karachi, they blend traditional Pakistani aesthetics with contemporary luxury.
Their collection includes everything from bridal jewellery sets to everyday wear pieces. What makes them stand out is their commitment to quality materials and handcrafted designs. Each piece uses cubic zircon stones that give you that diamond-like sparkle without the massive cost.
Whether you’re looking for earrings, necklaces, bangles, or rings, their designs work for both traditional and modern wardrobes. They offer nationwide delivery and even have cash on delivery options for customer convenience.
Jadeno
Jadeno has become a household name for artificial jewellery across Pakistan. They’re particularly popular for their bridal collections, including complete sets with Sahara earrings, Guluband, Maala, Tika, and Jhumar. The quality and finishing on their pieces consistently receive praise from customers.
Zeesy
Zeesy positions itself as Pakistan’s favorite artificial jewellery brand, and for good reason. They offer an extensive collection ranging from bridal malas to statement necklaces, fancy bangles, and unique pieces that are hard to find elsewhere. Their designs cater to both cultural and festive needs, making them a versatile choice.
Nayab Jewellery
Nayab Jewellery has gained recognition for beautiful designs at affordable prices. They specialize in necklaces, bangles, rings, and bridal sets. Customer reviews consistently highlight their craftsmanship and the care they put into packaging. Their online store makes shopping easy, with regular discounts and positive feedback.
Designer Jewellery Brands Worth Exploring
Damas Jewellers
Damas brings Middle Eastern elegance to Pakistan. Known for delicate, beautifully crafted pieces in gold, silver, and semi-precious stones, they offer both online wedding jewellery and party wear collections. With stores in Lahore and a strong international presence, they represent premium quality.
Tesoro
Tesoro is quickly rising in popularity for its unique blend of traditional and contemporary designs. Their collection features ethnic jewellery and Pakistani earrings inspired by the Mughal era. From kundan earrings to traditional jhumkay and polki pieces, all adorned with multi-colored gemstones, Tesoro offers graceful, elegant pieces that work with both traditional ghararas and western dresses.
Zarqash
Zarqash stands out for fusing ancient traditional patterns with contemporary designs that celebrate Pakistani culture. They specialize in semi-precious stones and intricate craftsmanship. Each piece tells a story, bringing together traditional elements with modern technology and design sensibilities.
Pakistani Jewellery Trends for 2026
Statement Pieces Take Center Stage
Bold, oversized designs are dominating this year. Think chunky necklaces, large earrings, and substantial rings. These pieces reflect individual style and make outfits pop, whether you’re wearing traditional or contemporary clothing.
Kundan and Polki Revolution
These traditional styles aren’t just for brides anymore. Lighter, more versatile versions are being designed for casual and semi-formal wear. This means you can incorporate these beautiful traditional elements into your everyday wardrobe.
Colorful Gemstones
Emeralds, rubies, sapphires, and colored stones are having a major moment. Multi-stone designs bring vibrancy and depth to jewellery collections, making pieces more versatile and eye-catching. These work beautifully from mehendi functions to glamorous receptions.
Personalized Jewellery
Customization is huge right now. Name necklaces, initial rings, engraved bracelets, and pieces with birthstones let you create something uniquely yours. These make meaningful gifts and allow you to express your personal style.
Minimalist Gold Designs
Not everything is going bold. Delicate gold chains, thin bangles, and small hoops remain popular for daily wear. These lightweight, versatile pieces suit modern Pakistani women who prefer understated luxury.
Oxidized Jewellery
Traditional oxidized silver pieces are making a comeback with contemporary twists. From statement chokers to vintage bracelets inspired by Balochi and Sindhi cultures, these pieces add dramatic flair to any outfit.
How to Choose the Right Jewellery Brand
Consider Your Budget
Different brands cater to different price points. Gold jewellery represents a significant investment, while artificial jewellery offers style without breaking the bank. Decide what works for your budget and occasion.
Check Quality Standards
For gold, verify the karat rating. For artificial jewellery, look for brands using quality materials like 925 sterling silver with proper plating. Read customer reviews and check if the brand offers any guarantees.
Evaluate Design Versatility
Can you wear the pieces with different outfits? Do they work for multiple occasions? Versatile designs give you better value, whether you’re investing in gold or artificial pieces.
Look at Customer Service
Good brands offer proper customer support, clear return policies, and responsive communication. Check how they handle queries, exchanges, and delivery issues.
Shopping Tips for Jewellery Online in Pakistan
Online jewellery shopping has made finding perfect pieces much easier. Here’s how to shop smart:
Start by browsing multiple brands to compare styles and prices. Read detailed product descriptions and examine photos carefully. Customer reviews provide real insights about quality and service.
Check delivery options and shipping charges. Many brands offer free shipping above certain amounts. Verify their return and exchange policies before purchasing.
For brands like Zuha Jewellery, you can explore their complete range from bridal sets to pendant sets and bracelets all from the comfort of home.
Caring for Your Jewellery
Proper care extends the life of your pieces, whether gold or artificial:
For gold jewellery, clean regularly with mild soap and water. Store pieces separately to avoid scratches.
For artificial and gold-plated pieces, avoid water exposure and harsh chemicals. Remove jewellery before showering or swimming. Store in dry places, preferably in anti-tarnish cloth or boxes. Clean gently with soft cloth only.
The Future of Jewellery Brands in Pakistan
The Pakistani jewellery industry is evolving rapidly. Sustainability is becoming important, with brands exploring recycled metals and ethically sourced materials. Digital presence is expanding, making quality jewellery accessible nationwide.
E-commerce has democratized access to beautiful jewellery. You no longer need to live in major cities to access top brands. Whether you’re in Quetta, Multan, or Faisalabad, you can order from leading brands and have pieces delivered to your door.
Making Your Choice
Pakistan’s jewellery brands offer something for everyone. Whether you want investment-worthy gold from ARY Jewellers or Hanif Jewellers, or beautiful artificial pieces from Zuha Jewellery, Jadeno, or Nayab Jewellery, the options are extensive.
Consider what matters most to you: budget, occasion, design style, and longevity. The best choice depends on your individual needs and preferences. With so many quality brands available, you’re sure to find pieces that make you feel confident and beautiful.
The jewellery landscape in Pakistan combines rich heritage with modern innovation. From traditional craftsmanship to contemporary designs, from precious metals to quality artificial pieces, there’s never been a better time to explore what Pakistani jewellery brands have to offer.
Ready to start shopping? Explore collections online, read reviews, and find pieces that speak to your style. Your perfect jewellery is waiting to be discovered.
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